At Y natural, we ask a lot of questions. It is reflected in our name and the people within the company at every level.  It is also reflected in the amazing products that are the result of not being satisfied with the status quo. 

We encourage you to do the same. Ask questions. Find answers. And share your knowledge with others. 

Let's get started with the first question...

WHY choose Y natural? 

For many reasons ! Y natural is radically different to any skin care and hair care you've ever tried before. It is the choice for people who want it all. 

Here's Y:

Results. You want your skin and hair to be beautiful. It's healthy skin that looks the best and ages the slowest. It is healthy hair that shines and is the most eyecatching.  So Y natural delivers exactly what your skin and hair need to become healthy and look the best they possibly can. 

Luxury. Rivalling even the best of the prestige European brands, Y contains the finest, most precious ingredients on earth: the best quality Certified Organic Bulgarian Rose Otto costs more per ounce than gold! And that is just one of Y's many gorgeous ingredients. 

Purity. Absolutely no harmful chemicals, just pure plant extracts and oils. Y won't even use an oil if it has been extracted using a chemical (other than water) so you can be sure there is nothing more pure than Y natural. 

Naturally beneficial. We don't use something just because it is natural.  It has to be natural and beneficial to your skin or hair.  For example, we won't use ethanol (alcohol) even though it can be Certified Organic, because it doesn't meet our uncompromising standards for benefit to skin and hair. 

Organic. Y natural is Australian Certified Organic Processor 10995P. ACO is widely regarded as having the most stringent standards for the certification of personal care products in the world.  With ACO there is NO allowance for even a small percentage of synthetics or petrochemicals in a product, unlike the standards employed by so many other certifying bodies. 

Smells good enough to eat. And why wouldn't you want to eat it, when it is the finest quality food for your skin and hair?

Ethical and Certified Cruelty Free. Our natural skin care and hair care contains no animal ingredients and is not tested on animals. But is is even more than this! We constantly seek new ways to raise the bar across the whole of our industry. Y is not trumpeting about one issue as a cover for other sins - Y has absolutely nothing to hide. We make every effort to be ethical in every way.

Giving to the community. For example, On 10.10.10 Y natural launched its latest community campaign: to raise $42,000 for Encore, a program that helps people recovering from breast cancer. As part of this campaign, we donate $2 of every bottle of 703 SOOTHE and $5 from every CARE Gift Pack to Encore. This is just a small part of the way we make a difference to the world and those with whom we share it.

This is why you would choose Y.  At last there is a smart, beautiful Australian range that is exactly what it says it is: the most ethical and naturally beneficial skin care and hair care in the world. 

It is what we put in that makes you look and feel fabulous.  It is what we leave out that gives you peace of mind. Y natural is safe for you, safe for the environment. 

And this is just the start of the Y natural story.  There are many other questions that this site will answer too, like WHAT is in Y natural? WHICH Y products are right for you? WHERE can you buy Y? WHO is Y?

WHEN is the question to ask - or the place to go - to know about what's been happening in our recent past, what is happening now, and what we have planned for the near future.

We invite you to read on and understand why we are so passionate about Y natural. We hope this site answers your questions and if there's further questions you'd like answered, please feel very welcome to email us. We'd love to hear from you.