Y natural is 100% Australian owned and 100% Australian made. The ochre of our brand provides a visual link to the iconic images from the Australian Outback, such as Uluru, Kata Tjuta and the beautiful reds of the deserts and the gibber plains, and used so frequently in the traditional artwork of Australia’s Aboriginal people.

The white ‘Y’ of our brand reflects the purity of our ingredients and the importance we place on the ethics that surround every aspect of our business. Our company is Australian Certified Organic Processor 10995P. We’re also Certified Cruelty Free and suitable for vegans. Our products have always been – and remain – the highest quality and purity, with our choices being made carefully and consciously for the benefit of the people who use our products and the well-being of the world and the creatures within it. We adhere to ethical and respectful standards for the people who contribute to our products at every stage, from growing ingredients to making these gorgeous products available to our customers.

The silver of our brand represents the luxury of Y natural. Bulgarian Rose Otto, our signature ingredient, costs tens of thousands of dollars, is more precious than gold, and is recognised for properties so very beneficial to skin. Our products also contain a host of other luxurious ingredients, such as German Chamomile, Frankincense, Myrrh, and Patchouli, as well as many others that provide the most natural benefits to your skin.

So that’s Y – completely natural, completely ethical, completely gorgeous. The supreme luxury and beauty of nature without compromise.

And really, this is just the start of the story of Y natural.